Monthly Archives: March 2013

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Post Roundup (My 10 Platform Recaps In One Fun Post)

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During the Platform Conference in Franklin, TN, I took a crazy amount of notes. In the two weeks after the conference I posted recaps of all the presentations. Looking back on it, they are a bit hard to find so this, for your convenience, is a roundup of the 10 posts in my epic recap series. As I noted in one of the first recaps, this information in no way replaces the experience of actually being there. Please, if any of this information resonates with you, go ahead and make the commitment to attend the next Platform Conference or find out where any of these presenters are speaking and make it your mission to get there and interact with them. They are all delightful, caring, generous people who succeed because they genuinely want you to succeed.

All presenters have their websites and featured resources linked in their individual recap post. For ease of following them on Twitter I have linked each name below to their twitter feed.  Thus the first link is the twitter feed for the speaker, and the second is to my blog post recapping that speaker.  Enjoy, and please take a moment to comment here on this roundup post or directly in any of the individual posts that may have spoken to you.

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What Comes First: Goal or Aspiration?

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My son asked me an interesting question today. What is the difference between a goal and an aspiration? I did as any self-respecting dad in the digital age would do. “Have you Googled it,” I asked? “Yes,” replied Ryan, “but it is very confusing.” Looking closer at the definitions I could see what the problem was, and I gained an insight I think is worth sharing. Read on.

Steady wins the race

First, the definitions, using the Oxford Online Dictionary.

GOAL:  The object of a person’s ambition or effort; an aim or desired result.

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12 Service Values Ritz-Carlton Uses (And You Can Too)

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This past weekend my wife and I had a 24 hour ‘stay-cation’ for our anniversary at the beautiful Ritz-Carlton Grand Cayman.  My companies Massive Equipment Rental & Sales Ltd and Fireworks Ltd work on property often, but it is always nice to unplug for a bit and stay as a guest.  The act of unplugging from the daily routine is powerful psychologically as a reset, a recharge, and a preparation for the next big push in our personal or business lives.  While there I saw so many aspects of service – I call it ‘Perfection, Perfected’ – that went above and beyond the norm.  The thought came to me that the best way to thank the team at the Ritz-Carlton for the wonderful service my wife and I experienced was to write about it, and to illustrate how this service can help you in your business.  The 12 points are not the proverbial rocket science, but they work.  As a leader of an entrepreneurial organization you would do well to read on.

Ritz-Carlton Grand Cayman

Service is EVERYTHING to the Ritz-Carlton.  It is what defines the chain in their very competitive niche.  This is not to say that other firms that offer similar products do not have as a goal top-level customer service.  They do.  But few execute this as well as the Ritz-Carlton.

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Platform Conference Recap: 10/10 – Pat Flynn

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Pat Flynn of Smart Passive Income blog was the 10th presentation at Platform Conference.  Tough room to work too – mid-morning, just before the coffee break, the last speaker at the conference, and coming on after the super dynamic Stu McLaren.  Well, he nailed it.  How?  Why he did a trumpet solo of course.  Seriously.  It turns out that Pat played trumpet in the famous University of California, Berkley, marching band.  In fact, he ended his band career as their leader.  The tie in becomes clear later as he wrapped up his presentation on “Platform to Profit: How to Earn an Income Online Without Selling Your Soul.”  So how did this self-described ‘marching band nerd’ get to close out the Platform Conference?  Read on.

Trumpet

Pat threw out one word at us – CARE.  To him this word is what makes all the difference in life, in work.  Care in the quality of your content.  Care in the impact of the first impression.  Care about your audience.  If you can nail this aspect with authenticity and sustainability you are probably going to be ok.  In fact, the better you are at this caring approach is the better you will be at earning revenue.  Pat pointed out that earnings in this business is a byproduct of how well an audience, a tribe, is served.  You must always be considering how you can add value to your followers.

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Platform Conference Recap: 9/10 – Stu McLaren

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This recap is the penultimate in my recap series on the Platform Conference held in February in Franklin, TN. In this 9th installment I cover the presentation delivered by Stu McLaren, co-founder of WishList Member, the most popular WordPress membership site platform, and a self-described tech entrepreneur. Stu, together with the next (and last) speaker, Pat Flynn, spoke on techniques to monetize the platform that you have created if you have followed the advice of the earlier speakers. The key in all this, though, is not to generate revenue for revenue sake. Instead it is about generating revenue to maximise the impact you have on your tribe. The mantra – “multiply your profits, multiply your impact.” For Stu, he gives back through World Teacher Aid. Read on to see his outline for ways you could develop your platform into a membership site.

Sign-up-button-on-computer-key-28807994

The focus of Stu’s talk was on the creation of a monthly (or similar) form of recurring subscription model for your internet outpost. Obviously content is king. You have to have something that others want to pay for before this even matters. However, before you get to that point, it is good to know the concepts so that you build content intentionally that supports the eventual monetization of your website or blog.