This is not my normal ‘type’ of post. It’s not really a review either. It is more of an ‘homage’ to good design and hard work. Read on.
About two years ago I put a tiny bit of funding into a Kickstarter project being developed by John Saddington. (By the way, if you want a textbook on how to run a Kickstarter study the blog posts on that Kickstarter link I just shared). Pressgram was John’s attempt to allow users to tell beautiful stories through photography, but without having to give up any rights or confer any third-party ownership. It was a gorgeous app, but to be fair, it was an ambitious project that was always going to have a hard time against the big boys in the room. Pressgram has now closed down, but I have the t-shirt to prove I was there.
Desk, a publishing app for OS X is what has occupied John’s time since the last project (aside from Ironyard, speaking engagements, family, etc.). 3,146 hours to be exact, over the past year.
The result? Simplicity. Elegance. Beauty. Technical accomplishment (full formatting, HTML / Markdown / media capability baked in). Desk is a product that will encourage you to start blogging, or, perhaps, get you to start writing again.
The eighth speaker at the Franklin, TN, Platform Conference was visionary entrepreneur John Saddington. John is the founder of 8Bit, a self-described band of digital rapscallions. One of their products is Standard Theme, a premium WordPress theme for publishers and photographers. If you like the layout of my blog then you like Standard Theme as it’s what I use. John spoke to us on ‘Finding Opportunity in the Ordinary’ and outlined a method for looking at the things around us that can help in giving direction on what our platform could be, focus if we already know it, and ideas if we are stuck.
As so many speakers had, John related his ‘story’ as he opened. He described being a student of engineering, breaking some rules, failing at engineering, taking two masters degrees at Dallas Theological Seminary. None of this speaks to the ‘normal’ path to net success. However, if you have been reading along on the 10 part series you will have discerned a subtle truism. There is no normal path. You have to be you, and you have to share a lot of you with others.