Did you make it past my last post on the Chromebook? Not my best blogging moment at all, but I wrote it because of a conversation over Christmas, and it resulted in a great conversation this past weekend. Read on.
It’s no secret that I have struggled with my writing lately. Lately being, oh, the last several months. I had a weekly goal to publish my ‘musings’ and I started to slip. A skipped week easily becomes months of no posts.
Over Christmas I was at a party with good friends. Kids dashed everywhere, friends who had not seen each other in a long while caught up with each other. It was a perfectly lovely evening. As I wandered about I started chatting with a lawyer friend. Well, in reality he started chatting with me.
“Why don’t you write your blog anymore?” I really did not know what to say, eventually stammered out something like, “You know about my blog?” My friend said that, yes, he was a subscriber, that he liked my take on things, my writing ‘voice’, and that he had noticed that it had been a while since I had written a post. I was floored. I had no idea that some of what I said here had an impact in a positive or thought-provoking way with anyone, and certainly if it did I never thought it important enough that it would be noticed if I stopped a while. I left inspired to write.
I try to write about topics related to leadership and productivity. Normally this means that I end up banging out posts before or after work, and on weekends. I call it ‘captured time‘. I enjoy the process, but I never stopped to think that sometimes what I enjoy may be considered and encroachment into the total switch off time of others. This realization came to me while driving with my daughter to go spend some daddy-daughter time by the fountain at Camana Bay. Read on.
We had an hour to kill waiting to pick up my son, Ryan, from an activity so Taylor and I decided to go and chill for a bit and watch the kids play in the fountain. As we drove there together my normal Sunday blogging ideas (or lack thereof) started to invade my mind. What was I going to write about? How was I ever going to find the time, what with this non-productive visit to the park and all?
During the Platform Conference in Franklin, TN, I took a crazy amount of notes. In the two weeks after the conference I posted recaps of all the presentations. Looking back on it, they are a bit hard to find so this, for your convenience, is a roundup of the 10 posts in my epic recap series. As I noted in one of the first recaps, this information in no way replaces the experience of actually being there. Please, if any of this information resonates with you, go ahead and make the commitment to attend the next Platform Conference or find out where any of these presenters are speaking and make it your mission to get there and interact with them. They are all delightful, caring, generous people who succeed because they genuinely want you to succeed.
All presenters have their websites and featured resources linked in their individual recap post. For ease of following them on Twitter I have linked each name below to their twitter feed. Thus the first link is the twitter feed for the speaker, and the second is to my blog post recapping that speaker. Enjoy, and please take a moment to comment here on this roundup post or directly in any of the individual posts that may have spoken to you.
Pat Flynn of Smart Passive Income blog was the 10th presentation at Platform Conference. Tough room to work too – mid-morning, just before the coffee break, the last speaker at the conference, and coming on after the super dynamic Stu McLaren. Well, he nailed it. How? Why he did a trumpet solo of course. Seriously. It turns out that Pat played trumpet in the famous University of California, Berkley, marching band. In fact, he ended his band career as their leader. The tie in becomes clear later as he wrapped up his presentation on “Platform to Profit: How to Earn an Income Online Without Selling Your Soul.” So how did this self-described ‘marching band nerd’ get to close out the Platform Conference? Read on.
Pat threw out one word at us – CARE. To him this word is what makes all the difference in life, in work. Care in the quality of your content. Care in the impact of the first impression. Care about your audience. If you can nail this aspect with authenticity and sustainability you are probably going to be ok. In fact, the better you are at this caring approach is the better you will be at earning revenue. Pat pointed out that earnings in this business is a byproduct of how well an audience, a tribe, is served. You must always be considering how you can add value to your followers.
This recap is the penultimate in my recap series on the Platform Conference held in February in Franklin, TN. In this 9th installment I cover the presentation delivered by Stu McLaren, co-founder of WishList Member, the most popular WordPress membership site platform, and a self-described tech entrepreneur. Stu, together with the next (and last) speaker, Pat Flynn, spoke on techniques to monetize the platform that you have created if you have followed the advice of the earlier speakers. The key in all this, though, is not to generate revenue for revenue sake. Instead it is about generating revenue to maximise the impact you have on your tribe. The mantra – “multiply your profits, multiply your impact.” For Stu, he gives back through World Teacher Aid. Read on to see his outline for ways you could develop your platform into a membership site.
The focus of Stu’s talk was on the creation of a monthly (or similar) form of recurring subscription model for your internet outpost. Obviously content is king. You have to have something that others want to pay for before this even matters. However, before you get to that point, it is good to know the concepts so that you build content intentionally that supports the eventual monetization of your website or blog.