This is not my normal ‘type’ of post. It’s not really a review either. It is more of an ‘homage’ to good design and hard work. Read on.
About two years ago I put a tiny bit of funding into a Kickstarter project being developed by John Saddington. (By the way, if you want a textbook on how to run a Kickstarter study the blog posts on that Kickstarter link I just shared). Pressgram was John’s attempt to allow users to tell beautiful stories through photography, but without having to give up any rights or confer any third-party ownership. It was a gorgeous app, but to be fair, it was an ambitious project that was always going to have a hard time against the big boys in the room. Pressgram has now closed down, but I have the t-shirt to prove I was there.
Desk, a publishing app for OS X is what has occupied John’s time since the last project (aside from Ironyard, speaking engagements, family, etc.). 3,146 hours to be exact, over the past year.
The result? Simplicity. Elegance. Beauty. Technical accomplishment (full formatting, HTML / Markdown / media capability baked in). Desk is a product that will encourage you to start blogging, or, perhaps, get you to start writing again.
Have you ever said that after experiencing something for the first time? Normally tech related, right? Well yesterday I found out that I was not alone in this and that even thought leaders can make incorrect assumptions about a new idea. I’m attending Platform Conference, a conference on developing a ‘platform’ for your business, product, or personal brand. It is being hosted by Michael Hyatt, author of the book “Platform: Get Noticed In A Noisy World”. Last night I found out that we had something in common. We both started out thinking Twitter was ‘dumb’. Read on.
Michael admitted that when he first heard of this thing called Twitter he really did not know much about it, could not see the application for it, and labeled it ‘dumb’ in a conversation. Very quickly after he revisited the application and, realizing the potential, changed his thoughts on its practicality. Today he used Twitter as an integral part of his platform and has many blog posts on how to better use the technology.
I know what your thinking. This subject has been done, and done well, by so many others. In fact, when I Google ‘best iPhone apps blog post’ I end up with a return of 189,000,000 posts. So what can I add that’s a bit different here. Well, this post is not going to dwell on the standard apps that, in my opinion, everyone with an iPhone (or iPad) should have. Dropbox, Twitter, Evernote, Reeder, Skype, LinkedIn, Flipboard FaceBook, IM Pro, Hootsuite and Buffer are key productivity and social apps that most readers will have already installed. Lets talk about some that are a bit off the beaten track.
So, considering that an app is really a tool (hence the photo above) to do something, what are four that I recommend?